The main issues that must be addressed by this plan include:

•	Should the Spoke N’ Rider expand the shop by 1500 square feet (at a cost of approximately $35,000 in the first year and $30,000 each year thereafter) in order to improve their product offerings and take advantage of the projected growth in the target market?
	
•	Since successfully marketing to the 12,000 new freshman each year is critical to The Spoke N’ Rider’s expansion plans, how can The Spoke N’ Rider best reach this market? 
	
•	If the expansion is not complete by fall semester, should The Spoke N’ Rider attempt to offer the expanded bike line through a catalog or should they just sell the existing bike line?